In his latest Hotline, Wade Keller explained that WWE saw how well the New Year's show with half the roster went, so they are now preparing to make certain talents Raw and SD exclusive. The brands won't be completely split, but there will be key talent that is exclusive to each brand. The goal is to get SD ratings back up to a consistent 2.5 and they believe a well-defined split could do the trick.
Also: http://wrestlechat.net/report-wwe-considering-bringing-back-the-brand-extension/
I hope to god they do a full brand split soon IMO.
Also: http://wrestlechat.net/report-wwe-considering-bringing-back-the-brand-extension/
I hope to god they do a full brand split soon IMO.