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Join Date: Feb 2014
Location: Warwickshire, England
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Re: Should WWE book up and coming superstars as 'cool' heels to get them over as face
WWE need to make their faces more appealing and cool and give them promo time to establish themselves. I think WWE is doing what you suggested with Cesaro right now though and are letting him tease being a face during matches only for Heyman to stop him, which draws him heat. They'll pop huge when he finally turns on Heyman and turns face.
A lot of it is down to booking. Heels generally get booked stronger than faces on a week to week basis, and that helps get them over with smarks, especially if they get given promo time to showcase their abilities.
Marking for: Dean Ambrose, Daniel Bryan, CM Punk, Cesaro, Bray Wyatt, Sami Zayn, Prince Devitt, Kevin Steen, Summer Rae, Paige, Fandango, Brock Lesnar, Hulk Hogan, Stone Cold Steve Austin