Re: Comics and Graphic Novels Vol. 2
I think I figured out DC and Marvel's tactics for selling comics
Marvel has Bendis, Hickman, Jason Aaron and Remender as well as Waid on the side
DC has Johns, Snyder, Lemire and Tomasi as well as Morrison on the side
Cram them all in as many places as possible and see what sells
Seriously, how many franchises is Lemire writing now? 20?