MANTI TEO

1. NO PLANS - Events were booked on the FLY things didn't make sense
2. Never Ending Saga of the NWO - The angle lasted well over 3 years.
3. Riding the WWE Stars (Hogan, Hall, Nash, and Savage) and burying the WCW Guys (Flair & Sting)
4. Too much talent - WCW brought in a bunch of WWF Midcarders for no real reason and let them sit at home and collect a paycheck.
5. Letting the inmates run the asylum
6. NOT INVESTING IN NEW TALENT - WCW Made 5 guys who could main event: DDP, Goldberg, Stiener, Booker T, and The Giant.
7. BURYING RIC FLAIR - This guy and STING were the face of WCW - They should have led the Faction that overthrew the NWO and restored Order. After all this was a WCW vs. WWF(NWO) War and in reality the NWO defeated itself.
8. Too Much Celebrity Involvement: David Arquette, Kevin Greene, Shaq, Rodman, Karl Malone, Jay Leno, KISS, and Master P.
9. NO Financial Management - They Made Money but they also lost 60 Million in 6 months... If this didn't happen AOL wouldn't have pulled the plug

Sho'nuff

The reason the product failed was because they cared too much about winning the ratings. No way Sting/Luger vs. Hogan/Bret, Goldberg/Hogan, nWo Hogan/nWo Savage for the title or Luger winning the belt from Hogan should have not been booked on PPV. Plus, barely any storylines had an actual pay off.


The reason the company failed altogether is because Ted Turner was the only guy in charge that wanted to see it succeed. None of the other executives cared, nor did they know what they were doing. Ted had the mind to at least let those in the business run the company, while he covered the expenses. Money wasn't an option. But when it became other people's money involved, it became a problem.

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Yosihait

And the reason to this was that the TV station owned WCW, so they cared more about Ratings.

Sho'nuff

That's common sense and basically what I somewhat said: They cared too much about winning the ratings, instead of making money because while Ted was caking, the company was suffering.

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NiKKi_SEGA

To say WCW failed because they only cared about ratings, means your thought process is lethargic or inarticulate.

Ratings is viewers! which in turn creates revenue/money.
You cannot fault a company to go out of business cause they wanted ratings, that's why you start a televised product to carry key quality's such as ratings and revenue to your disposal for your product to thrive on.

Problem was the booking department.

They played the same old top card talent to death, and never gave mid card or new talent recognition to make them leading stars. They had great talent but never used them, when bookings/matches got sour, they were playing the same repetitive formula with the nWo.

Bischoff is a genius for what he did in his own dominating creativity department, but once the fans got stale of his product, he thought he could do the same shit with the same stars all over again.

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JLawls91

People treat money differently when it's their own. Not saying Ted Turner should have ran things but he should have had more involvement or at least knowledge of what was going behind the scenes.

The_Rocks_Elbow

People Power. They didn't run it as well as Big Johnny.

cokecan567

it really makes me so upset that wcw is gone still to this day. had they of been around still we wouldn't have this shit product. when wwe has no competition we get shit like this we have to this day. hopefully tna can rise up and beat them 1 day. i wish wcw never went out of buisness and beat wwf or stayed alive or some shit. I liked wwf better but still this era sucks god damn dick

Sho'nuff

It's quite fucking obvious they cared more about Nitro than their own PPV's. Why else would you constantly book Nitro in the Superdome & Georgia Dome, yet book PPV's in the Scope and a shithole like the Civic Center in Charleston, WV?

Ratings is viewers? Way to crack that case, Inspector Gadget.

You CAN fault a company for going out of business because they wanted ratings, simply because their goal was to put Vince out of business and it bit them in the ass. From day 1, WCW was losing money and not because of the booking (aside from nWo, 1989-1990 saw some of the best angles in WCW history).

Turner didn't give a damn about the money, he wanted to put Vince out of business and didn't care how it happened. Wonder why TNA doesn't take that approach? Because it's the equivalent of suicide.


In a way, it's a combination of booking & caring too much about ratings that saw them never attain a win after October 1998. For 1, some genius completely overloaded Halloween Havoc 1998, which saw Goldberg/DDP lose the PPV feed minutes into the match. For 2, the logic of spoiling Mankind's title win, in a way to attract more viewers to your product was the dumbest idea ever.

Last but not least, it wasn't a good idea to book matches like nWo Savage/nWo Hogan, Goldberg/Hogan or Bret/Hogan vs. Sting/Luger with absolutely no build up, just so you can pop a high number, when you could have built it up over weeks on Nitro and do it on PPV, which would have attracted high ratings, as well as a pretty decent buyrate.


They didn't plan long term, they planned in the NOW and planning in the NOW is the reason they're not here NOW.


Say what you want about Bischoff but WCW achieved it's biggest success with him running the company, which is a big accomplishment, considering his only experience in wrestling was as a commentator. But, he had, at the time, original ideas. And it says a lot that he did better than guys like Cornette, Crockett (to an extent), Dusty, Kevin Sullivan, Laurinitis and Terry Taylor, guys who had actual experience in the business but usually clogged the show up with bullshit that it became unbearable. And Vince Russo made it even worse.



Bottom line, WCW failed because it's only focus was on beating Vince and if you noticed their product during those days, it shouldn't be a secret. They held off on potentially big money matches just so they could attain a ratings win over Vince. It was good for the now but what happens when Vince steps his product up, which he did? They hit the panic button and didn't know what to do because they were driven by the thought of putting WWE out of business.

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Wig Splitter

It always makes me laugh when people talk how the closure of a global corporate entity came to because of one group of half-naked bodybuilders beat the rival group of bodybuilders at their soap opera tv ratings war. It closed down because of AOL/Time Warner merger.

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***** Chompin' at the bit *****

***** Tit, tit, tit *****