Originally Posted by nevereveragainu
anyone here can define it all they want but, to put it simply
if jordon was really all that great he would have been alone in the spotlight just like Shaq did
Hogan, as far as the majority of the world is concerned WAS THE WHOLE SHOW, simple as
Dude, you have no clue.
Shaq was alone in the spotlight BRIEFLY, based on his sheer size and likability.
Jordan redefined the game of basketball and set the standard for this massive endorsements athletes have today. And Jordan was that great, the 1998 NBA Finals series had the highest ratings of any Finals series in history and Game 6 was the most watched NBA game in history, the game many assumed would be his last.
Big difference between Hogan & Jordan is Hogan was a creation, a character. Basketball is a legit game, that saw it's highest ratings during Jordan's tenure. So in terms of their field of work, you can't compare them because Hogan's image was that of a sitcom star, it was scripted and made him to appear in a certain light. Jordan was legit athlete, who got by solely on his ability and not pushed by David Stern to become a "kayfabe champion".
And in terms of marketing (which is what THIS thread is about), the Jordan brand is enough to give him the edge by a mile. The brand has been relevant in 4 different decades. He releases the same shoe every year, with more sales than the previous year. He had kids wanting to be "Like Mike". Kids thought in the 90s if they had those shoes, they could be as good as Jordan, that was the marketing strategy. You can say Hogan was the whole show but he had a strong supporting cast. And he's only marketable in the wrestling business. Jordan was marketable in basketball, Hollywood, clothing, fast food, soft drinks, underwear and still is.
Bottom line, if Hogan is so much more important for marketing, why isn't his name alone increasing ratings and buyrates for TNA? And why can Jordan release the same shoe once year, raise the price, sell more than the previous year and see get murdered for those shoes? Their a hot commodity, not only redefining basketball but fashion and pop culture, in general.