Originally Posted by Quasi Juice
Perhaps because it was fresh. A "Hogan in WCW, think of all the matches!" type deal so people tuned in to see him again. People were getting bored of seeing superman Hogan in the WWF all the time.
This. And also, until his heel turn, his only real feud that was a draw in WCW was with Flair. Other then this? Really, nothing... In fact, his friends (Duggan, Beefcake, Renegade) lost money... So you can say that he lost that money because, well, he brought them!