Generally thinking you're better than someone leaves you coming off as an absolute twat. You don't claim to be better than people, if you have empathy, as you wouldn't want them coming off demoralized. Constantly parading yourself as being better than someone doesn't make you better, it makes you a twat. You can show you're better and be better but promoting you being better? Dickhead.
You don't broadcast, you most certainly believe it.
You think A. I think B. I tell you that you are wrong, and that B is correct.
Do you agree? Of course not. You have come to your own decision and someone telling you otherwsie will not convince you otherwise, because you put worth behind you own ability to come to a conclusion based on what is known to you. You will not change your view simply because I tell you to do so, because we both know the same information.
You believe that your standpoint is correct. Better than mine.
As I said, I'm not saying be a **** about it. I am saying we all on some level believe ourselves to be superior than others. It's why we generally make our own decisions. Our own choices. We believe in our own ability to make the right choice, because we wouldn't trust others to do so for us.
And, if you don't mind, please refrain from calling me a dickhead. Such a statement belies a superiority complex; so much so that your own opinion on this matter is so much more substantive than mine it merits a derogatory comment towards me. Is that not what you are attempting to attacking others for?