Originally Posted by DroidHD
What exactly is "booking backwards?"
With their planning, instead of planning week-by-week, or maybe a PPV at a time going forward they will, for example let's say the person is currently in their thread up to the RAW after WM and they want a Cena/HHH feud. Instead of building it up week-by-week and seeing how it goes, they plan the match for SummerSlam and then book backwards in their planning for the build-up.
Basically, they do their planning starting with the conclusion, or 'blow off' match and work their way back to the current point in time... if that makes any sense.
SummerSlam: HHH def. Cena > The Bash: Cena def. HHH via DQ etc.
Current point in time: RAW: HHH attacks Cena > Backlash: Cena def. HHH > Judgment Day: HHH def. Cena via DQ etc.