This year, television makers like Samsung, Sony, LG and Panasonic are trying to grab attention by supersizing their television screens and quadrupling the level of detail in their images. And manufacturers continue to push the idea of “smart” sets by adding apps and other interactive elements.
For the electronics industry, the television is an important but increasingly difficult product to sell. Just seven years ago, big-screen sets that cost thousands of dollars were major profit generators. But more recently, even as televisions have gotten bigger and better looking, they have dropped significantly in price amid heated competition.
To make matters worse, consumers are buying new televisions as often as they buy a new car, not as often as a new computer or phone. And people can now watch video on smartphones, tablets and computers, reducing the need to buy a television at all.