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post #68 of (permalink) Old 07-06-2011, 11:24 AM
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Re: The BTB Advertisement Thread

WWE: There's No Turning Back Now

Two Thousand and Eleven - A year which saw a huge slump in ratings, profit and appeal in the leader of the Sports Entertainment industry, WWE. A company which was founded in 1952 saw the highest of highs and the lowest of lows but since the turn of the decade, things hadn't been looking WWE's way at all.

One bright side of the upcoming year for Vince McMahon's empire was the guaranteed match that would be taking place at Wrestlemania 28 which pitted the biggest star of this generation against the biggest star of the last generation - John Cena vs. The Rock! The match was confirmed just twenty four hours after the Wrestlemania 27 event, thus allowing the match to be build up over the course of the year to truly give it the "big match" feel which it appropriately deserved. However, the worst happened. The worst think Vince McMahon, WWE creative and the WWE superstars themselves could ever think of, happened. At the 2012 Royal Rumble, John Cena reinjured and torn his right pectoral muscle, similar to his injury he suffered in the October of 2007. Unlike that injury though, John Cena wouldn't be returning after four months, he wouldn't even be returning after six months... After a week full of scans and tests from the most capable surgeons in the world, the minimum amount of time John Cena was going to be injured for was ten months: Putting him on the sidelines until the end of the calendar year. The main event of Wrestlemania 28 and arguably the biggest match since The Rock vs. Hulk Hogan was ruined and a year’s worth of planning, ruined.

The WWE's biggest star and biggest draw was injured and out for the forseeable future was bad enough but the "go-to" men in the WWE, the experienced and reliable draws weren’t in good condition either. Triple H, a former 13 time World Champion and Son-in-law of the chairman announced his retirement after Wrestlemania 28 and the shocking, unplanned retirement of Mark Calaway, known as The Undertaker, caught the wrestling world by surprise as he wrestled his last match against Christian at Wrestlemania. Even his "kayfabe" brother, Kane announced that he was retiring in the Summer as well as 7 Foot, 485 pound monster The Big Show told the WWE staff that he wanted to retire by Summer so he could spend some time with his family. All of that, on top of rumoured retirements of Chris Jericho, William Regal and Rey Mysterio within the next two years seriously put Vince McMahon, Stephanie, Triple H and WWE creative on notice as they knew they were being backed in to a corner, a dark lonely corner.

There was one shining light, however, and that was the World Heavyweight Champion Randy Orton. Randy was drawing consistent ratings on the blue brand and was champion since five days after Extreme Rules after defeating Christian for the title. That doesn't mean that there weren't plans to push someone else, though. Orton's ego grew larger and larger and it had been noticed since mid-2010. Throughout 2010, 2011 and 2012 one man had been pushed beyond the limit to become the next star in the WWE. He was the focal point of the biggest storyline in 2010 and one of the biggest in wrestling history, and he was a guaranteed star. He had charisma, he was over and he had the in-ring skills to match but when he had his shot at Wrestlemania against the World Heavyweight Champion... Orton's ego got in the way and because of politics and the stroke he had, he managed to convince the WWE higher-ups that it would be better for him to overcome the next big star, Wade Barrett, who only needed one significant win to be placed in to the elite of the industry.


So here we are. Wrestlemania 28 is just behind us and the WWE made the most out of what they had, which is exactly what they have been doing for the past four years. However, with a shake-about backstage as well as a reignited flame and a motive for every superstar and staff member backstage, Vince, Triple H, Stephanie McMahon, WWE Creative and Shane McMahon (who recently jumped back on board after failing his own personal ventures) vowed that 2012 and 2013 would be different to previous years and that it was time for change! Who will rise to the top? Who will fail? Who will fall victim to politics and who will be at the top of the food chain? For now, we can't exactly answer these questions but all we know is that...


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