Quote from: http://www.verticalsports.com/about-us.html
Our market leading properties connect our business partners with millions of dedicated “in-market” enthusiasts who are actively and passionately engaged with their favorite hobbies, products and brands. Our complete independence and commitment to excellence ensures that we are a dependable and unbiased source of information for our enthusiast audience. Our world class technology platform also gives users the latest available features and functionality on the Internet while providing our business partners with the tools and opportunities they need to deliver their message and achieve exceptional results.
Oh. The Irony.