taken from the layfield report:
"Dean Ambrose will become the top heel in WWE.
There’s nothing like a big, bold statement to open a column, right? You’re right, of course and believe me; I don’t make these grand declarations very often. Try never.
But facts are facts. And judging from the facts we have in front of us, I feel more than comfortable with my opening line.
From the moment The Shield debuted in WWE, they have been the company’s most dominant force. Week in and week out they level one Superstar after another. Overwhelming their victim with their numbers, the trio of Ambrose, Seth Rollins and Roman Reigns has been unstoppable.
John Cena, Randy Orton, Ryback, Sheamus, even The Rock and The Undertaker, have all felt the wrath of WWE’s gang of thugs. But make no mistake about it, The Shield are not your typical heel stable with dreams of avarice and blinding ambition.
The driving ideology behind The Shield is their warped definition of justice. To them, no one is above judgment and everyone is a potential offender. To be in their crosshairs is the quintessential example of being in the wrong place at the wrong time.
The psychology of the group has only been magnified by their work in the ring as all three men have shown a great ability to completely embrace their characters in every way. There has not been one moment that I have seen in which there has been a hesitation, or a misstep. From the opening bell to the ending bell, The Shield is fully in the moment, totally on their game.
But as good as The Shield are collectively, Dean Ambrose has been the clear standout and as such has been featured in singles matches. Perhaps this is because the company knows that many fans respect him from his days on the independent circuit and in NXT. He generated a buzz then and now we are seeing the payoff.
But more importantly, perhaps Ambrose is being spotlighted because WWE recognizes his ability. They see something in him, a quality that only those who are truly very talented, possess.
Because when Dean Ambrose wrestles, you are compelled to watch him. His timing, his pacing, the way he carries himself in the ring and the way he sells his opponents’ moves, automatically command respect. And when Ambrose speaks, you cannot help but listen. He draws you in and makes you believe.
He makes you believe that he believes. Dean Ambrose does not appear to be someone who is reciting memorized lines or trying to stick to an overall outline of bullet points handed to him before the camera rolls. He is not playing a character. He is the character.
And that is why he will become WWE’s top heel. Not today. And probably not tomorrow. But, it will happen.
Much like Roddy Piper, Jake the Snake Roberts and Arn Anderson, there is simply nothing phony about Dean Ambrose. When he speaks, he is in the moment. He is the real deal. And much like the three legends I just mentioned, there is nothing particularly likeable about his heel personality.
Ambrose is a straight up heel. He is not funny, he is ruthless. He is not bold, he is cunning. At the end of the day, fans hate him and will hate him even more in the future because Dean is doing his job.
And he is very good at it.
For my money, CM Punk is by far the best heel that WWE has seen in quite some time. As entertaining as he is when he runs babyface and despite how much his talent endears him to fans now, the fact is that Punk will always find a way to look like the biggest jerk in the building. He will find a way to be hated. And no one does it any better.
But I believe that one day we will say the same of Dean. I believe that the time may come that CM Punk may actually be forced to turn face because WWE will be ruled by the devilish Loki-esque heel that is Dean Ambrose. Punk may have just found a rival who can beat him at his own game.
Dean Ambrose will become the top heel in WWE. And that’s a fact."