Re: A Stone Cold vs. Ken Shamrock 1998 face vs face feud
I don't think they were confident enough in Shamrock to have a full-blown feud with the biggest star in the business in just his (Shamrock's) 2nd year in the company. I know they weren't confident enough in Shamrock's promos on that level to go toe to toe with Austin. If Shamrock was a bit more polished in the ring and on the mic and had a couple more years of experience by 1998, it might have worked.
Credit to nemesisdivina