Re: Official Puro Results/Spoilers Discussion Thread (BEWARE OF THE SPOILERS)
NOAH had started cooling down months before Marufuji won the title. The Rikio disaster saw to that. NOAH panicking and cutting off the Marufuji experiment was a terrible decision in hindsight. Making that first Marufuji vs KENTA match a sink or swim deal with no undercard to speak of was a terrible decision. Years later when Marufuji and KENTA main evented the Budokan again with the double title match it actually drew.
Look back to how Tanahashi drew in his first reign as IWGP Champ compared to now. Sometimes you have to not panic and ride things out. New Japan rode it out and look where they are. NOAH panicked and look where they are.