Originally Posted by Evil Peter
What you're saying is not reflected in the promos that The Rock is cutting. He's been saying that he knows how good Punk is, that he's a record breaker and deserves to call himself the best in the world. He hasn't focused at all on how Punk beat Ryback in those matches, which is understandable since what The Rock is doing is a much better story line where both guys get hyped going into the match.
And Punk hasn't been constantly cheating until Ryback came along. When he had his feud with Cena as a heel he was kicking out of finishers more than once per match and really taking him to his limits (the tally was one draw and one clean win in the triple threat). Also note how his first match during the Rock feud had Punk make his opponent tap out cleanly, just because this is a different kind of story where Punk again isn't completely without competence. And even when he did cheat, like against Sheamus on Main Event, he did it on his own by being smart in the ring and not by not being able to do anything on his own like with Ryback.
So the Ryback feud stands out in how Punk was booked. For me it does in a very negative way.
He's a bad guy. If Punk gets a clean win over a main eventer, it would make him a monster heel like Big Show or Mark Henry (or Brock Lesnar yrs ago). Cheating is what villains do. He's a villain. They try to get us to boo him. That's how its worked for at least 20 yrs. The reason the Ryback rivalry was when it started is because he slowly transitioned to heel, it wasn't overnight. HIAC, Survivor Series, than the Jan. 6 RAW, he cheated. And THAT NIGHT kicked off his rivalry with the Rock, not the next wk's episode.