Re: Anyone else have a problem with WWE NOT building the Rumble match?
My optimistic theory:
The last two years they have built the Royal Rumble match up so much. 2011 being the 40-man rumble and 2012 Royal Rumble Match was basically the main event of the PPV.
By not putting a ton of emphasis on it this year, maybe they are trying to keep everyone's expectations lower by making the match an afterthought with Rock vs. Punk taking the spotlight. By keeping expectations down, it has a better chance of being perceived as a better Rumble than year's past.