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post #48 of (permalink) Old 01-18-2013, 07:41 PM
Dr. Jones
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Re: Eric Bischoff almost put the WWF out of the business

Originally Posted by cablegeddon View Post
Honestly strategy wise, Bischoffs big mistake was to go all-in betting that the WWF would go out of business. Bischoff's strategy 96-98 was perfect. WCW went from crappy ratings, no ppv-sells to the no.1 dominant promotion, even beating WWF in ppv-buy.s

The problem was that WWF always had a strong PPV business harking back to traditions 10 years strong! And house shows businesses going back god knows how long!? As a company they would not go out of business in a matter of a few years. Even if the situation would have gotten even worse for McMahon I'm sure he could have found new investors to fund the WWF for a long time going forward. Investors would understand the value of trademarks like Wrestlemania, Survivor series and Royal Rumble even back in 1997.

I think JR said it best in one of the documentaries: "Eric thought the Monday night wars was a sprint but it was a marathon."
With the whole "taking water coolers out of offices" slogan that had gotten around (even though its been said to be exaggerated), the fact that WCW Uncensored outsold WM13, its not shock the Bischoff thought he had Mcmahon on the ropes and was going for the knockout punch. When one of the your B ppvs outsells the other promotions Top PPV of the year, victory looks inevitable. Luckily, Bret and Austin set the course for the next two years with perfect execution of the double turn.
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