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Actually Punk IS a great heel, the amount of smarks just increased around the past year, stupid and idiot ones too.

The reason that Punk isn't hated as he should be is because he was the underdog in almost all his feuds and matches and people root for the underdog. Also a lot of members of Cenation had their balls dropped and realized that Cena isn't great as he's supposed to be, so who did they turn to? Cena's arch enemy, CM Punk.

People, Punk's fans believe by cheering him, they're helping him and showing him support whereas they should boo him even though their a fan of his, this way he has done his job well, gets to put over face talent and go down as one of the greatest heels in history.