Originally Posted by Anark
Apparently he takes a lot of credit for that mass movement to get Rage Against The Machine's Killing in the Name to Xmas No.1 to fuck over Simon Cowell's X-Factor tune a few years ago.
It was a really small movement not getting much attention until he happened across it, then tweeted it out to his however many followers (maybe half a million at the time iirc) and it snowballed from there.
Awesome. I think the Charlie Brooker column in The Guardian may have helped it a bit as well, but yeah Serafinowicz is always on Twitter. What a guy!