Originally Posted by CoRyP2008
Pacquiao or Mayweather did not create boxing though. Sure they help, sure they are arguably the biggest stars in that sport but they alone did not make the brand. They did not take boxing and suddenly turn it in to a household name, that happened over years and years with the help of many stars. Not trying to take away from what they've been able to do, just saying that no one person can suddenly take a brand and make it a house hold name. The only person who came close was Hulk Hogan in his youth with the WWF/E. Having stars helps, it helps a lot but eventually those stars grow old, get hurt, or people grow tired of them and they'll need to be replaced. That process is made a lot smoother by having an established brand already in place.
100% agree with what you said above. But, sticking with the Boxing example TNA is Wrestling. Oscar De La Hoya was the biggest ppv draw in boxing history because of crossover appeal. While, I don't disgree that TNA doesn't have the name of WWE, I think a next level star would do wonders for the brand.