For Christ sake...it's not about The Rock "needing" a title run or Punk "needing" to beat The Rock. It is about what the WWE title needs and what the WWE needs as a company.
Punk has done all he can to boost the title. The Rock, on the other hand, is the only person who can elevate it even higher than it currently is. And he is the only one who can garner the title mainstream attention.
It only makes sense that he carries it for a few months.
If the WWE knows they only have one more shot to have someone of The Rocks pedigree have a title run, then why the hell wouldn't they capitalize on it?
Again, the outcome of this match is NOT about what the title will do for the wrestler, it is about what the wrestler can do for the title.
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