It ammuses me that so many are concerned about him lacking a decent gimmick while at the same time praising his work. Proof that when you have a gift, people will notice. His character will evolve into a more accepted villain once more dimensions are added and soon enough the whole Rugby thing will be an afterthought.
The guy seriously does make me think of what wrestlers in the 50's and 60's would look like. His stance, posture, rugged appearance, and brute strength ooze the old school.
One notable downside is his current finisher when at least 3 of his signature moves are way more impressive. Although, his dead lift of Kofi made it look that much better.