Originally Posted by mb1025
WWE cares more about ratings than anything else. It pretty much is what keeps them in business. Better ratings equals better advertising revenue, merchandise sales, and so on.
Not according to the reports that were posted here some days ago. Those said that WWE aren't too bothered with the ratings because they are on a longtime TV deal which won't end soon. Since that's the case I'd say that the report seems likely to be correct since there are more important things to focus on. We also know that WWE earns more money from the three hour show, even though we also know that the three hour format draws lower ratings.
That said the low ratings are of course not unimportant to them as they are a direct negative thing for WWE, seeing how it's one of the indicators of the interest in the current product.