Re: **The Official Raw Ratings Thread** (Discuss Ratings In Here)
WWE cares more about ratings than anything else. It pretty much is what keeps them in business. Better ratings equals better advertising revenue, merchandise sales, and so on.
Well said. The reason Punk continues to get pushed despite the terrible ratings is because they don't really have any other options. They seem to want to keep Cena away from winning it for a while so when he's the champion again, it'll feel more special than just "duh, another title win". And better ratings also equals better promotion since the TV shows are their main source in letting everyone know what's coming up next week, next PPV and so on.
Originally Posted by Shawn Morrison
Punk walked out with the champion in every single title match he's had with Cena, so yeah. That Cena victory was just done to give him a little momentum going into Survivor Series, doesn't really mean anything.
A win is a win, though.