Originally Posted by jblvdx
WWE don't really care about ratings anyway. Punk isn't a ratings draw, yet he has been WWE champion for a year and has been the focal point of the show for about four months now.
because Rock vs Punk and a one year long reign makes more entertaining storylines. Also who really could have been given the belt? The only options were Cena and Ryback. Cena winning the title again needs to be special and a big thing, a random title win for him at point of his career is just pointless. Ryback could have won it too, but its too early, and why ruin a perfectly long reign of Cm Punk?
What sounds better on paper: Rock vs Punk (who just won the title back by cheating against Ryback)
Rock vs Punk (the one year long champion who has beaten pretty much everyone in the roster)