Lol @ people thinking they are smart and cool just because they don't care about ratings.
"I DON'T KARE ABOUT RATINGS, THEREFOR I AM GREATER HUMAN BEING THAN THOSE WHO ACTUALLY KARE, GIMME THE RESPECT I DESERVE"
You can care about ratings all you want, what is extremely annoying is when people will look at ratings to a judge a superstar/show/feud/etc. There could be a really good Raw, yet the ratings would be down for certain reasons on that day, and people would call it a terrible Raw for that alone. Also it's really stupid how people use it to judge superstar's talent, ratings don't say shit about how talented someone is, however they do show how well/or not well those superstars are being booked, cause if they were booked well they would get better ratings.
This is why it is annoying. Honestly i find it lame to blame anything other than Creative or 3 hours for the ratings. I mean different superstars get different ratings each week, and just like sheep you change your opinions about them every week too. It is obvious that it's the booking and storyline that gets the ratings, yet you will still find a way to make an excuse and keep saying 'this superstar sucks, he can't draw, etc.'. 3 hours has drastically decreased the ratings, if anything deserves blame, its that.