Originally Posted by Green Light
Keep him away from the World Title, it's nothing more than a mid-card belt and would mean he is predominantly a SmackDown guy which in other words means irrelevant. If they want to portray him as a real star he should be staying as a Raw-only guy (the occasional appearance like Punk and Cena make is fine)
Raw is where the real stars are and if that's what they want Ryback to be he needs to stay there and only there
While I agree, you have to take into account when Ryback can win it. Punk has the feud with the Rock, where the Rock will win. The Rock will have to have it for a few months then Punk/Cena will have to take it back and they will have it for a run. It's better to have Ryback be the WHC for a while than have him beltless for another year. It's obvious the WWE wants Ryback to be a future WWE champ but it obviously isn't going to happen right now. The WWE really screwed themselves over long term for a quick stint with the Rock.