That whole article sounds awful. In particular:
Creative has given thought to how Johnson winning the WWE Championship would impact the product since there would be no titles defenses at houses shows for over two months, and also add a new issue of whether he would defend the title at the February pay-per-view event, Elimination Chamber. Not awarding Johnson would rectify this problem.
Raw house show problem: Just book John Cena in the main-event. Problem solved.
Elimination Chamber problem: You don't need a WWE title match. Just do a chamber match to determine the number 1 contender for the WWE title assuming the Royal Rumble winner already decides to challenge for the World title before the PPV.
These morons can't book themselves out of a library.