If the WWE had any balls Ryback walks out Survivor Series with the WWE title, and also turns heel in the process. He lays out CM Punk, and Cena. Heyman turns on Punk, and reveals that he has been with Ryback the whole time. Paul explains that since his last client has no further interests in the WWE he needed a new monster, and possibly the nastiest man on the planet The Ryback. Ryback, and Heyman form an alliance. Have both CM Punk, and Cena on the shelf with severe injuries as to make Ryback look like a complete monster. Who is going to stop The Ryback? Everyone wants CM Punk, or Cena vs The Rock, but no one cares to know how much more intense, and unpredictable a match with Ryback vs The Rock is for the WWE title.
March yourself to Vinces office and force him to book it. As a story, it's very cool.