Re: WWE has failed at..
the fact it is PG sucks.. and I hate it when poeple think TV-14 is just about swearing and blood (it isn't)
it's hard to tell a compelling storyline that that will attract the interest of anyone over the age of 16 that is PG.. there is so little you can do in terms of the story and where it goes and how far it goes and how invested you get in hating the antagonist.
look at shakespeare, that is not PG, he was one of the greatest story tellers of all time.. WWE is a lot like modern shakespeare
also for people who say WWE was PG in the 90s.. WWE almost went bankrupt in the 90s.. if they didn't get a more interesting TV-14 product that was geared towards people over the age of 16 they would have fallen with WCW