Their hot and cold, short term, fly off the moment booking really hurts the product. Spontaneity can be good in doses but not every damn week
no reason to invest in any talent these days and everything is inconsequential in the long run. I'm" nearly convinced they don't give a fuck anymore because people will still watch.
WWE missed two grand opportunities to create stars in Bryan (during the summer, which would've been the only redeemable thing to come out of that atrocious angle w/Punk) and Ryback (@ Hell in a Cell). The product is just so unlikable right now and the few opportunities they get to actually shake things up in a meaningful manner, they either stick to the status quo or fuck it up altogether. It's ass backwards.