Originally Posted by Starbuck
Here's the decision they are faced with...apparently lol:
1) Have a 3 hour show, make an absolute mint off the third hour but at the expense of ratings and the overall quality of the shows
2) Go back to 2 hours, lose out on a lot of money, improve the quality of the show and most likely improve ratings as well
As a businessman, what would you do if you were Vince McMahon? I can see why they've done it, even if they were forced into it by USA. Maybe they can do it for now while the show and wrestling in general is a bit of a slump. They can set aside all that extra money and then when they're ready to perhaps start a new boom or go in a new direction, they'll have a shit ton of money just sitting to spend on advertising, promotion, marketing, whatever the hell else. Who knows, it's just an idea. Or maybe we'll be stuck with 3 hours forever. Money > all at the end of the day. It's just unfortunate that in order for them to make that money they have turned their flagship show into a complete chore to watch.
Once ratings start decreasing even further the network itself will tell them to go back to two hours, or else they will risk the viewers for the show, which is a bad thing for both WWE and the USA Network.