Re: would one world title really be better for wwe?
Even when the brand split was in effect, we had a serious problem with all the fucking world title defences during PPVs. One title looks inferior because it's not featured in the main event, while the other one in the main event loses momentum because we already had a world title match earlier in the night, it's lose lose. Don't even get me started on the days when we had three world titles in each PPV.
Anyway, it's common sense that the closer the brands are to each other, the less we need to see multiple world titles. It was just perfect when both brands had their own roster, their own weekly show, and their own fucking PPVs.