Re: Where does Brad Maddox go from here
Failing to utilize Maddox in a meaningful way totally wastes the heat transferred to him by his actions at Hell in A Cell. He's over as a heel right now and got a good reaction on Raw, but instead of giving him a cheap way onto the roster, they just suck all that heat away by having Ryback get the straight-up win. Ryback's already extremely over and wouldn't have been hurt in the least by a cheap DQ or countout loss.
I hope WWE has plans for Maddox in the weeks and months to come, because wasting Ryback's first loss and having NO ONE come away from it with increased heat would be foolish.