Originally Posted by WallofShame
Actually, Nielsen does have ratings minute by minute. They are considered unnecessary tho.
But Meltzer dont. Which is why he usually guess why a quarter rised or gained, or spin it in a way that suits him. Of course he always seem to leave out commercial breaks.
Since the different gains and losses are easily explainable just looking at what took place in what quarter.
Like saying that the start of Cena/Punk drew poorly. No, the quarter drew poorly because it had 3 minutes of matchtime and the rest was commercials and entrances.