Re: John Cena does it again
There's always someone who can put a smile on a kids face (and so there should be). The WWE just has to give someone else a quarter of the push they've given Cena over his horrifically stale career and they can rise.
Plus the WWE needs to appeal to all demographics. They haven't for a long time. It's not as if Austin/Rock/Taker weren't doing children's charities whilst still being part of an incredibly entertaining product.