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post #1 of (permalink) Old 11-01-2012, 10:18 AM Thread Starter
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Official PPV Buys For Summerslam. MITB, & NOC Reported By WWE


WWE reported Thursday official PPV buys and revenue totals for Third Quarter 2012. The revenue total was $16.3 million, as compared to $15.8 million in the prior-year quarter (3.1 percent increase), mainly due to the strength of Summerslam.

WWE reported that overall PPV buys were up 13 percent, mainly due to Summerslam drawing 358,000 buys; the smaller margin of 3 percent revenue growth was due to the timing of WrestleMania revenue from the prior quarter. Last year, WWE's third quarter was boosted by delayed recording of Mania-related revenue.

"Buys for (Summerslam) increased 21 percent from the prior year quarter, demonstrating its creative strength and audience appeal," WWE reported. "Offsetting this performance, buys for WrestleMania, a prior period event, declined 63,000 primarily due to timing. On a year-to-date basis, buys for this premiere event remained 8 percent above the prior year period."

Official PPV Buys Trend

-- Money in the Bank (July)

2012: 188,000 buys
2011: 195,000 buys
2010: 165,000 buys
2009: 267,000 buys ($5 lower PPV price)

-- Summerslam (August)

2012: 358,000 buys
2011: 296,000 buys
2010: 350,000 buys
2009: 369,000 buys ($5 lower PPV price)

-- Night of Champions (September)

2012: 189,000 buys
2011: 161,000 buys
2010: 165,000 buys

Third Quarter PPV Revenue Trend

Overall, WWE delivered its best Third Quarter PPV business since 2008.

2007 Q3: $18.8 million PPV revenue
2008 Q3: $16.4 million PPV revenue
2009 Q3: $14.5 million PPV revenue
2010 Q3: $13.6 million PPV revenue
2011 Q3: $15.8 million PPV revenue
2012 Q3: $16.3 million PPV revenue

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