Re: Heel Cena would pull 4.0 ratings
Regular Cena as champ will pull much better ratings than right now. Heel Cena's not even required tbh. Though I agree, temporarily ratings will go up even more with heel Cena. I'm not sure how it'll be long-term though with no decent babyface to go against him.
A mega heel Orton go against face Cena will pull nice ratings too. If Orton's allowed to get crazy backstage stunts and whatnot that is, and is booked as being able to beat Cena cleanly like he was the last few times they faced off.