Originally Posted by mb1025

Ratings reflect that though. Most of their money comes from ad revenue. If you ratings continue to fall and less people invest into your company the ad revenue will go down. I think over the past few years the only thing saving them from making less money than the previous years is Wrestlemania and the 10 million dollars they get from SyFy for Smackdown.

Also this year will be interesting because they added two new shows which means they have to spend more money. We will see if the ad revenue is enough to justify these new shows.