Re: How Shitty is Dolph Ziggler's world title reign gonna be?
Going on recent heel reigns:
He will win the title only after Sheamus has been totally destroyed by someone else (thereby making it look like he cannot even win with the MITB advantage on his own)
He will be a chicken-shit heel who in no way is Sheamus' kayfabe equal
He will pose no threat to Sheamus at all
If he does retain, he will do so in a way that does nothing to put him over, such as winning by DQ after Sheamus hits a Brogue Kick after the move is "banned" or something similarly stupid (re: Ziggler's fist WHC "win")
His feud with Sheamus will not develop or strengthen either man's character
Because of all this, surprise, he will not be very over as champion. WWE will then determine he doesn't have "it" and bump him down to jobber status.
Repeat with new up-and-coming heel