Originally Posted by CM12Punk
Actually it did. He wasn't exactly a full heel anymore because he was technically fighting for what was right and trying to make the company better but he also wasn't the full face. He had that character till the end of the HHH feud though.
I insist. The best villains believe that what they are doing is right. The promo itself didn't change the character, it was how WWE played it out that made it such. By this logic, SCSA would have been a tweener following KotR based on the fan reaction to his promo which wasn't the case. Same here, WWE gauges the reaction and writes accordingly.
Following the shoot, no-one really knew what to expect, all we knew was that it was awesome. That in itself does not constitute a change in character.