Originally Posted by 777
The promo didn't make him a tweener, it opened up Pandora's box and was one of the few recent instances of 'is this real?'. Things could have gone in any direction at that point and they chose the lazy route of pandering to cheap pops instead of keeping Punk and the title off of TV which would cast him in a villain role.
Actually it did. He wasn't exactly a full heel anymore because he was technically fighting for what was right and trying to make the company better but he also wasn't the full face. He had that character till the end of the HHH feud though.