I think what a lot of people don't like though is that they don't want the original "bad guy" heel who does what you said...
Originally Posted by wrestling_junkie
Have you noticed Punk berates the crowd constantly, runs away cowardly, belittles home-crowds, refuses matches, and putting him with Paul Heyman. WWE are trying so hard to make sure Punk gets as much heat as possible because of his mass popularity that he had prior to it. Imagine a Punk who didnt run away, didnt belittle the crowd, and althoug is meant to be a heel
People (at least here) wasnt different types of Heels. Also, most of us being older, we don't need to see a heel look like an idiot, running away, insulting the home crowd; to know he is a heel. There are other ways that WWE isn't going about that we crave for.
I think Del rio is a great example. At least when he first debuted. He was real hot on WF and in WWE, he was new and seemed different than your standard heel (again like you said). Then he feel victim to that path and now is hated upon by many. It seems like Punk is grabbing on to the last little bit of his uniqueness he can, while still doing all the A, B, Cs of being a standard top heel.