Originally Posted by kobra860
Because he has a huge ego. It was hilarious when Dave Chappelle made fun of him for that.
The thing with Diddy is that he knew how to market people and get them tons of hype. He managed to make guys like Loon and Yung Joc popular in the mainstream.
The Chappelle skit was great. This is my favorite Puffy parody by Chris Rock, making fun of the Can't Nobody Hold Me Down and Hypnotize videos as well as his whole steez and persona at that time.