Re: If Vince Russo was booker, and this was 14 years ago...
The double turn really isn't that great of idea. Wasting John Cena's heel turn in October when Raw's bringing in 3.5 million viewers is a bad idea.
John Cena's heel turn is not going to be about elevating Punk. When John Cena turns heel he needs to dominate like Hogan did. There should be a vacuum to whose actually the number one face because the reality is there's just going to be a 1 heel.
Eventually the Goldberg type character will come along and you have your new top face.