Originally Posted by Loudness
Trying to look at WWE from a distanced view (casual), what reason do non-hardcore WWE fans have to tune in? They have two storylines going, Punk/Heyman and Team Hell No, everything else is so downplayed in importance by the booking, effort in writing or mic effort/time that it doesn't even matter to most regular viewers, let alone fans who barely watch.
One thing Russo got right was: He said that every wrestler must have a story, or something going on. It wasn't just violence that made TAE good, it was the undercard having something on the burner, however stupid it was. For that reason I even enjoyed watching HEAT back in the day, it was like a mini-Raw. And at the time, J.R. would section his commentary. So if Al Snow was doing something stupid in the first quarter, J.R. would mostly stick to that angle and sell that wrestler. Now, its shit all over and Cole just plugs the 1-2 angles kept for later right from the start.