Acknowledged by SCOTT STEINER
Join Date: Aug 2004
Re: Why doesn't the WWE target college students?
I think they should at least make an effort to do this.
1) like back in the late 90s, they need to have their shows at more college arenas instead of corporate arenas.
2) when they have these show, they need to do grass work marketing to let people know they are there.
3) specifically have these college campus shows when someone like Rock or Brock will be there. This will give the doubters an excuse to go and hopefully be attracted to some of the other wrestlers while they are there.
4) in order to catch their interest while there, they have to make the product appeal at least a little bit more to adults.
The 4th point is the main problem. Other than that, that is the formula for capturing that fanbase.
It worked in the late 90s with the kids that grew up with Hogan. It can work again with the kids that grew up with Austin.
"Wait until the entire pit revolts and empties into the ring on live TV. The way things are going, this is not altogether inconceivable." - "Crucial Crew"