Re: Don't WWE understand...
They don't care. John Cena stays face. John Cena wins. John Cena everything.
If they keep going along like they are, sooner or later they will be stuck without a face of the company. They will try and force one, two, three, etc. Imagine if Cena had to spontaneously retire, like Edge had to, what would he really leave behind? He certainly would have not helped to create a new face of the company. If they were to stay in this child-orientated programming then Punk couldn't be pushed as 'the guy'.