So many ppl label Punk who can cut better promos in his sleep over Ryback, better wrestler not a Draw or ratings killer but this muscle head who has been squashing 100 poubd jobbers for months to promote to squashing wwe jobbers is all suddenly a draw or potential draw. If Ryback does indeed draw im afraid for the future. hate Cena all you want but he can put on a great match sometimes and can deliver promos Ryback hasnt even come close to either with all the time given to him.
Why? It's a tried and tested model, a strong push will eventually start to shift cash like what they're doing right now with Sheamus, but specifically that 'big destroyer' kind of gimmick they've given Ryback has also worked in the past. I have no idea why; to me the idea of some dude screaming a little bit and having a minute long squash match only to leave again holds zero appeal. But hey, it floats a lot of boats.