Originally Posted by Y2Raven
It was a refreshing change of character for him, as many people would have grown tired of his schtick after a while, (*cough* Cena *cough*). Too bad it didn't pan out to well as he would've initially liked for it to go by getting cheered a majority of the time.
The only reason Austin's heel run initially got off to a slow start was because he was put in a feud with the Undertaker, which was played out by 2001. When he was put in fresh feuds with guys like Jericho and Angle, it got better.